Essential search engine tips
To have your website placed directly in front of people looking for your product or service is probably the best marketing tool ever invented, and what’s more its absolutely free.
Use just one of these tips and your website will get an improved page ranking.
Domain Name
If possible have a name that reflects what your business does. For example a golf shop would ideally be golfshop.com
Keywords
Find out what your keywords are. These are what people will type into google or any other search engine to find your product or service. Your keywords should be based around what your business does rather than your company name.
Page Title
Use your keywords in the page title. The first word in your page title is the most important and the second word the second most important. Your page title should be around 8 words or 80 characters long.
All of our web pages should have different titles so each one can be used as a landing page for your website.
Link strategy
Search engine spiders love links and the amount of links your site has will be one of the most important factors in determining your page ranking.
The more links you have coming in the less going out the better. You can find out how many links your competitors have at marketleap.com, knowing this will help you plan your link strategy.
Search engines want to look at all of your site so make is easier for them by having links to your other pages in your text as well as your main navigation bar.
Search engine submission
Once your website is finished you can tell the search engines about it for free. If you don’t do this they might never know you’re there.